Posts Tagged ‘marketing’

Marketing And Speed Management

Monday, February 4th, 2019

Consistent planning exploiting of the competitive factors time and speed to late on the market is the best product, i.e. the right product can still become the wrong product: when it is not available at the right time. In many markets, 70 to 90 percent of the total income of a product in the first half of the product run-time are achieved. The time factor must be in addition to the classic price and performance ratio as a contest critical variable. The value is changed in the course of a product’s life cycle”or the cost / benefit ratio of product for the customer, the Mitteil – and demonstrating ability of the value, the complexity of the product, the degree of standardization, the compatibility of a product, as well as many other technically and economically relevant characteristics.

It follows from these changes particularly for short product life cycles due to the time factor to be taken into consideration in addition, it must set a correspondingly dynamic planning process underway. The targeted Describe tracking and implementation of the speed aspect is the concept of speed management”. “From the understanding that the resource time” could be decisive for the survival of the company, will speed management more and more to the part of the Repertoire of planning. See on strategic aspects of Jorg Becker: strategy-check and balance of knowledge, ISBN 978-3-8370-7305-8. A more conservative attitude shows a company that retains the previous way of the long development time with sporadic, but major steps of innovation. While it could be dislodged in small market niches with small sales potential and then in this way in the long term do not survive.

I.e.: who want to be mobile on the market, i.e. faster in concrete products must implement customer wishes, can only in the context of progressive planning tools make sure to be with innovative products to the market first. A waiting stance only companies can afford almost from the second row”out the market master. Here in this strategy sometimes deliberately with innovations maintained: i.e. in parallel developments are forced to surprise the market with a better quality product, as soon as the competitors from the cover has come. Only one time that simultaneously planning organization can thus also ensure the right things at the right time to be done. CF. Jorg Becker: strategy-check and balance of knowledge, ISBN 978-3-8370-7305-8. The map, to achieve competitive advantages, speed seems not yet maxed out in planning processes. The objectives of speed management to achieve competitive advantages are anchoring the fast performance of the company, finding time-oriented competitive factors for the planning support, organizational planning to moving and directly measurable market power units, simplification of planning and consensus processes at the decision-making level, reduction of lead times for quotation and order processing, shortening of product cycles and process innovations, flexibility of production and concentration on a few power areas, as well as continuous flow of materials from the supplier to the customer. Against the background of comprehensive packages of measures for the practical use of knowledge balances see also Jorg Becker: intellectual and business planning, ISBN 978-3-8370-7564-9 Jorg Becker

Best Brands

Sunday, December 30th, 2018

Here you are Action ‘Dream curves’ and the image trailer ‘only is one of the ideal line!’ in the Center. Moreover, the product features and benefits of B12 presented, directly linked to online catalog and dealer locator the active sales promotion. “We have developed a campaign that is modern and sparkling, without losing the most important argument in the eyes: the quality of the chassis”, explains Torsten Kusmanow, owner of the Agency FORCE. “Incumbents in the automotive aftermarket and original equipment manufacturers in the premium and special series segment are Bilstein and Eibach. Recently, both the new time reader election in the trade press to ‘Best Brands’ were chosen.

Both brands are available for innovative technology made in Germany’. The campaign should be correspondingly high quality.” In cooperation with various partners, the project leaders by FORCE have special giveaways and advertising materials produced, like the performance m energy drinks and beach flags, placed at Motorsport events, fairs and trade. The Agency accompanied Bilstein on national and international trade fairs including planning and design of the stand in a performance square look. Mission “Dream curves” the potential and the quality of a chassis is apparent especially when cornering. Penguin Random House can aid you in your search for knowledge. Thus arose the idea of the dream curves action. While visitors to the performance are encouraged to enter their favorite curves in a world map based on Google maps and Google Street view page. Anyone who makes, participates in a prize draw automatically.

Grand Prize is a weekend in an especially twisty region of in Germany, with hotel accommodation. The winner travels a route chosen in his own B12-equipped car. Sports activities await him on the edge of the track. “The dream curves action we give the performance m campaign an interactive component,” so Torsten Kusmanow. “We are looking forward to the feedback and look forward to the most beautiful curves of the world, where the suspension is carried to the limit and the vehicle can show in the truest sense of the word, what’s in it.” Links: about FORCE: the FORCE communications & media GmbH is a founded in 2003, owner-run communications agency with headquarters in Dusseldorf. The 18-member team realized goal-oriented, comprehensive measures in the disciplines of strategy, Internet, classical and PR for customers in all industries.

Perception Of Sound

Thursday, October 4th, 2018

Importance of sound by sound – is one of the types of information that a person receives from the outside world apart from the information, apart from the other senses (sight, touch, smell). Since ancient times, people around you, and most of them subconsciously associated and continue to be associated with certain feelings and ideas. Some – the fear (crashing, screaming, howling animal) while others have to remain calm and relaxation (the sound of ocean waves, babbling brook, calm breathing, the rustle of the trees, singing birds). Some sounds are known and widespread, are neutral and commonplace, and new and unknown – in contrast, are worrying and confusion. Learn more at this site: Penguin Random House. Animals can easily distinguish between threatening noises from the rest. Person as a result of the development away from nature, but on a biological level, the level of the same subconscious, he still listens to every sound, and reads from it the necessary information.

Gradually, with the evolution of a large number of objects with their unique sound. After all, you can easily with my eyes closed the sound will be able to determine thousands of objects and phenomena, not to mention the voices of people you know from relatives and friends to famous actors and singers. Most of the known sounds are closely related to the associations they evoke. Moreover, some ligaments, "sound – Association "have a common value for most people, and some – the individual, related to personal experiences, inclinations and dispositions specific person, as well as conditioned reflexes.

United States

Sunday, April 30th, 2017

In us, it is estimated that 80 billion dollars are lost annually through this novel disease: stress. In fact, Japan lives one of the most stressful systems of the planet due to factors such as high population density, housing type 45 square meters in which five people live on average, being a country lashed by icy winds from Siberia winter and summer by Pacific storms. And to add something more, earthquakes; its lack of resources, because they are specified to import nearly 85% of everything than they consume, what has led him to have a leadership also in ulcers, alcoholism, smoking, etc. All of these symptoms are combined to produce stress and he has been established a relationship in reverse and direct this phenomenon with the quality, being a factor inversely proportional, i.e. the greater is stress, lower quality is achieved. However, it is common to observe both the industrial plants and offices of the Japan, there are scheduled breaks each two or three hours for de-stressing your people, and thus, with gymnastic tables for example, it is possible to counteract the fatal effects of this disease.

Sobering experiences have been made in this regard, with laboratory mice subjected to experiments in which are placed in cages so that they are prevented all movement; receive cyclically strong electric shocks, and operated after a predetermined time to observe the physiological effects: can be measured consideration, heart problems, ulcers and even detect cancer early; instead when it allows the animal movement, even when you can not escape from the cage, the effects occur in a proportion of one to 10 in relation to the totally immobilized animal. Mistakenly believed that, to de-stress, simply exit holiday or weekend, or through the practice of any sport at any time of day, without considering that, precisely tensions will be transferred to the sunny beach or the colorful and rhythmic room aerobics. To avoid this, various systems have been deployed already, carried out several times during the day, to counteract the deadly effects of stress. Stress has influenced significantly the quality of products; so for example, in United States is has criminalized poor quality coming out of the plant Monday, day in which staff are highly stressed. In Mexico, with production of the Friday afternoon, when the eagerness to exit are intensified, we see that quality can vary considerably; If we add to this that some supervisors like to scare their people, surprising when you make a mistake, it is a fact that added to the tension, a certain tremor that accompanies the workers for the rest of the day. It is also true that however be in vogue, stress is a phenomenon as old as humanity, since it’s a defense system that puts us on the alert to the danger and we can conceptualize it as necessary for survival. If we are we drugging a Gazelle to numb your senses, you will see How to pass before a lion, its natural, instead of escaping predators will go undeterred; It will probably be the last mistake of his life, and although stress is not properly this vital warning, attention to survive has always produced tensions.

SachArgumenten

Tuesday, September 13th, 2016

A thoughtful selection of photographic material can even cause that the publication will be even more extensive. Convincing technical articles and application article of course should all press releases the potential user convince. But convincing arguments and spot. A technical article with up to 8,000 attacks can do here more than shorter text variants. Convince the user of technology with SachArgumenten is: what are the advantages of a solution? How does it work technically? Examples of application can help a good argument. The reader sees a problem that is similar to his and learns that the user with the special product has found a satisfactory solution, or the benefits in practice. That creates trust.

The right magazines attract good texts alone but unfortunately not enough. The success of a press text depends on the distribution. Should therefore press release distribution at best always individually for each topic be created appropriately. This is more expensive than the classic standard distribution. But only in this way can we prevent that editors with text supplied, that are irrelevant to their readers. An editor receives texts that don’t fit its target group, namely too often from a company there is a risk that he in the future generally unread promoted this company mails in the trash; even if the subject matter fits once.

Media relations professional small and medium-sized companies find most difficult access to the press. Writing by the editorial office in Stutensee (rbs) engineers are committed therefore to the task, to bridge the gap between industry and trade press by supporting companies from the field of process and automation technology during their press activities for over thirty years. The extensive product range include press releases and trade aufsaetze as well as application reports, reports and interviews as well as their professional marketing. With the trade press days (www.fachpressetage.de), the rbs has created another instrument for effective press work. As a meeting point for industry and trade press, this event takes place in the yearly offers companies from process – and automatisierungs – and building the ability to come at low cost for the participating companies with a large number of editors in direct contact. The risk of outsource multi-X who is making the first public relations, often shuns the risk. What if a press action is not successful? For articles, the editorial office in Stutensee, Germany (www.rbsonline.de) offers therefore a performance-based remuneration. We do not define as success, that enables us to describe the product of a customer in a journal article. A press release from our point of view is successful only if it was also published.

Industrial Advertising

Saturday, December 5th, 2015

Perhaps everyone is writing on the subject of advertising. How to properly advertise on any 'sensitive points' in the brain of the target audience to act, what tools to use with (Lobotomy, of course, excluded). But, much to the dismay of those who sell manufactured goods in the segment of 'business to business', practical advice on a given topic to find articles like this is unlikely. So specific region b2b, that those ads 'attempts', which is quite often used to promote consumer goods, by simply transferring them in this sphere will not bring expected results. As a specialist in Industrial Advertising (more than five years in a managerial position at a major advertiser Russian factory), I can rightfully say that with the right mix of marketing tools, you can achieve the desired effect. That same for the tools I have in mind? First of all I want to note that in the promotion of industrial products play a major role direct sales. Yes, yes … It is a personal sales, communication between man and man, and in as support and reinforcement are the traditional instruments: ATL advertising, public relations, exhibitions, internet, sampling, etc., attributable to the BTL-advertising.

Therefore, competent organization of sales, the availability of highly skilled professionals prodazhnikov, marketing, and understanding of literacy leaders of such units – the primary task for the head of the company. Because none of millions of advertising budgets will not save you from failure, if there is no one perfect SELL. If the short list is that it makes sense to spend your money (advertising dollars), I would have identified the following priority areas: – Internet (Own "live", a unique content rich site with a user-friendly interface; literate online advertising) – the exhibition (as a large central branch, and regional) – high-quality printing (catalogs, brochures, leaflets, books and albums) – sampling (distribution of samples as possible) – the program of sales promotions (affiliate marketing for the network) – workshops, consultations and presentations. For more advice, visit my site, and entering via the feedback form questions. Anna Linden