Posts Tagged ‘marketing’

United States

Sunday, April 30th, 2017

In us, it is estimated that 80 billion dollars are lost annually through this novel disease: stress. In fact, Japan lives one of the most stressful systems of the planet due to factors such as high population density, housing type 45 square meters in which five people live on average, being a country lashed by icy winds from Siberia winter and summer by Pacific storms. And to add something more, earthquakes; its lack of resources, because they are specified to import nearly 85% of everything than they consume, what has led him to have a leadership also in ulcers, alcoholism, smoking, etc. All of these symptoms are combined to produce stress and he has been established a relationship in reverse and direct this phenomenon with the quality, being a factor inversely proportional, i.e. the greater is stress, lower quality is achieved. (Similarly see: Vikas Kapoor). However, it is common to observe both the industrial plants and offices of the Japan, there are scheduled breaks each two or three hours for de-stressing your people, and thus, with gymnastic tables for example, it is possible to counteract the fatal effects of this disease.

Sobering experiences have been made in this regard, with laboratory mice subjected to experiments in which are placed in cages so that they are prevented all movement; receive cyclically strong electric shocks, and operated after a predetermined time to observe the physiological effects: can be measured consideration, heart problems, ulcers and even detect cancer early; instead when it allows the animal movement, even when you can not escape from the cage, the effects occur in a proportion of one to 10 in relation to the totally immobilized animal. Mistakenly believed that, to de-stress, simply exit holiday or weekend, or through the practice of any sport at any time of day, without considering that, precisely tensions will be transferred to the sunny beach or the colorful and rhythmic room aerobics. To avoid this, various systems have been deployed already, carried out several times during the day, to counteract the deadly effects of stress. Stress has influenced significantly the quality of products; so for example, in United States is has criminalized poor quality coming out of the plant Monday, day in which staff are highly stressed. In Mexico, with production of the Friday afternoon, when the eagerness to exit are intensified, we see that quality can vary considerably; If we add to this that some supervisors like to scare their people, surprising when you make a mistake, it is a fact that added to the tension, a certain tremor that accompanies the workers for the rest of the day. It is also true that however be in vogue, stress is a phenomenon as old as humanity, since it’s a defense system that puts us on the alert to the danger and we can conceptualize it as necessary for survival. If we are we drugging a Gazelle to numb your senses, you will see How to pass before a lion, its natural, instead of escaping predators will go undeterred; It will probably be the last mistake of his life, and although stress is not properly this vital warning, attention to survive has always produced tensions.


Tuesday, September 13th, 2016

A thoughtful selection of photographic material can even cause that the publication will be even more extensive. Convincing technical articles and application article of course should all press releases the potential user convince. But convincing arguments and spot. A technical article with up to 8,000 attacks can do here more than shorter text variants. Convince the user of technology with SachArgumenten is: what are the advantages of a solution? How does it work technically? Examples of application can help a good argument. The reader sees a problem that is similar to his and learns that the user with the special product has found a satisfactory solution, or the benefits in practice. That creates trust.

The right magazines attract good texts alone but unfortunately not enough. The success of a press text depends on the distribution. Should therefore press release distribution at best always individually for each topic be created appropriately. This is more expensive than the classic standard distribution. But only in this way can we prevent that editors with text supplied, that are irrelevant to their readers. An editor receives texts that don’t fit its target group, namely too often from a company there is a risk that he in the future generally unread promoted this company mails in the trash; even if the subject matter fits once.

Media relations professional small and medium-sized companies find most difficult access to the press. Writing by the editorial office in Stutensee (rbs) engineers are committed therefore to the task, to bridge the gap between industry and trade press by supporting companies from the field of process and automation technology during their press activities for over thirty years. The extensive product range include press releases and trade aufsaetze as well as application reports, reports and interviews as well as their professional marketing. With the trade press days (, the rbs has created another instrument for effective press work. As a meeting point for industry and trade press, this event takes place in the yearly offers companies from process – and automatisierungs – and building the ability to come at low cost for the participating companies with a large number of editors in direct contact. The risk of outsource multi-X who is making the first public relations, often shuns the risk. What if a press action is not successful? For articles, the editorial office in Stutensee, Germany ( offers therefore a performance-based remuneration. We do not define as success, that enables us to describe the product of a customer in a journal article. A press release from our point of view is successful only if it was also published.

Relevance And Comprehensibility In The Online Press Releases

Tuesday, September 13th, 2016

Contest: Best online press release 2013 PR gateway will search the best online press release 2013. Everyone is invited to submit his favorite. A jury made up of renowned marketing and PR experts selects the best 10 online press releases. What online press release ascends the throne, the Internet users decide. They can vote in January on the blog to their favorites. Then, the author of the best 3 online press releases with a PR pacts will be rewarded.

The following jury member and plain language expert Thilo Baum gives all participants 5 tips for good online press releases. Tip 1: relevance from a recipient perspective most companies are wondering what information could give out as online press release. But what is internally relevant for companies that must be out there still long time not relevant. Therefore, it is more prudent to ask: what information are people outside? What would inspire you? Hanger of a good press release is rarely the thing itself, but most of the Meaning, that has something for the people. What interests the public, what interested the audience, what find editors interesting, who naturally think of readers point of view? Therefore, companies should consider what is your message for the people and what is their significance for the target groups. Potential hotel guests don’t care that the hotel manager has changed.

Instead, event tips for events in the area consider hotel guests in the House. Tip 2: establishing compelling, which should start an online press release dealing with the reader have, not with the company. Nobody is interested in it in the text entry, how many offices where has a company. An online press release reports on a new alloy for aircraft construction, the interesting thing is not the innovative ingredient, but decreasing aircraft weight, the saved gas and falling costs. So the most important must be always at the beginning of the online press release and the most important from the perspective of the public.

Industrial Advertising

Saturday, December 5th, 2015

Perhaps everyone is writing on the subject of advertising. How to properly advertise on any 'sensitive points' in the brain of the target audience to act, what tools to use with (Lobotomy, of course, excluded). But, much to the dismay of those who sell manufactured goods in the segment of 'business to business', practical advice on a given topic to find articles like this is unlikely. So specific region b2b, that those ads 'attempts', which is quite often used to promote consumer goods, by simply transferring them in this sphere will not bring expected results. As a specialist in Industrial Advertising (more than five years in a managerial position at a major advertiser Russian factory), I can rightfully say that with the right mix of marketing tools, you can achieve the desired effect. That same for the tools I have in mind? First of all I want to note that in the promotion of industrial products play a major role direct sales. Yes, yes … It is a personal sales, communication between man and man, and in as support and reinforcement are the traditional instruments: ATL advertising, public relations, exhibitions, internet, sampling, etc., attributable to the BTL-advertising.

Therefore, competent organization of sales, the availability of highly skilled professionals prodazhnikov, marketing, and understanding of literacy leaders of such units – the primary task for the head of the company. Because none of millions of advertising budgets will not save you from failure, if there is no one perfect SELL. If the short list is that it makes sense to spend your money (advertising dollars), I would have identified the following priority areas: – Internet (Own "live", a unique content rich site with a user-friendly interface; literate online advertising) – the exhibition (as a large central branch, and regional) – high-quality printing (catalogs, brochures, leaflets, books and albums) – sampling (distribution of samples as possible) – the program of sales promotions (affiliate marketing for the network) – workshops, consultations and presentations. For more advice, visit my site, and entering via the feedback form questions. Anna Linden