Posts Tagged ‘advertising & pr’

Marketing And Speed Management

Monday, February 4th, 2019

Consistent planning exploiting of the competitive factors time and speed to late on the market is the best product, i.e. the right product can still become the wrong product: when it is not available at the right time. In many markets, 70 to 90 percent of the total income of a product in the first half of the product run-time are achieved. The time factor must be in addition to the classic price and performance ratio as a contest critical variable. The value is changed in the course of a product’s life cycle”or the cost / benefit ratio of product for the customer, the Mitteil – and demonstrating ability of the value, the complexity of the product, the degree of standardization, the compatibility of a product, as well as many other technically and economically relevant characteristics.

It follows from these changes particularly for short product life cycles due to the time factor to be taken into consideration in addition, it must set a correspondingly dynamic planning process underway. The targeted Describe tracking and implementation of the speed aspect is the concept of speed management”. “From the understanding that the resource time” could be decisive for the survival of the company, will speed management more and more to the part of the Repertoire of planning. See on strategic aspects of Jorg Becker: strategy-check and balance of knowledge, ISBN 978-3-8370-7305-8. A more conservative attitude shows a company that retains the previous way of the long development time with sporadic, but major steps of innovation. While it could be dislodged in small market niches with small sales potential and then in this way in the long term do not survive.

I.e.: who want to be mobile on the market, i.e. faster in concrete products must implement customer wishes, can only in the context of progressive planning tools make sure to be with innovative products to the market first. A waiting stance only companies can afford almost from the second row”out the market master. Here in this strategy sometimes deliberately with innovations maintained: i.e. in parallel developments are forced to surprise the market with a better quality product, as soon as the competitors from the cover has come. Only one time that simultaneously planning organization can thus also ensure the right things at the right time to be done. CF. Jorg Becker: strategy-check and balance of knowledge, ISBN 978-3-8370-7305-8. The map, to achieve competitive advantages, speed seems not yet maxed out in planning processes. The objectives of speed management to achieve competitive advantages are anchoring the fast performance of the company, finding time-oriented competitive factors for the planning support, organizational planning to moving and directly measurable market power units, simplification of planning and consensus processes at the decision-making level, reduction of lead times for quotation and order processing, shortening of product cycles and process innovations, flexibility of production and concentration on a few power areas, as well as continuous flow of materials from the supplier to the customer. Against the background of comprehensive packages of measures for the practical use of knowledge balances see also Jorg Becker: intellectual and business planning, ISBN 978-3-8370-7564-9 Jorg Becker

Best Brands

Sunday, December 30th, 2018

Here you are Action ‘Dream curves’ and the image trailer ‘only is one of the ideal line!’ in the Center. Moreover, the product features and benefits of B12 presented, directly linked to online catalog and dealer locator the active sales promotion. “We have developed a campaign that is modern and sparkling, without losing the most important argument in the eyes: the quality of the chassis”, explains Torsten Kusmanow, owner of the Agency FORCE. “Incumbents in the automotive aftermarket and original equipment manufacturers in the premium and special series segment are Bilstein and Eibach. Recently, both the new time reader election in the trade press to ‘Best Brands’ were chosen.

Both brands are available for innovative technology made in Germany’. The campaign should be correspondingly high quality.” In cooperation with various partners, the project leaders by FORCE have special giveaways and advertising materials produced, like the performance m energy drinks and beach flags, placed at Motorsport events, fairs and trade. The Agency accompanied Bilstein on national and international trade fairs including planning and design of the stand in a performance square look. Mission “Dream curves” the potential and the quality of a chassis is apparent especially when cornering. Penguin Random House can aid you in your search for knowledge. Thus arose the idea of the dream curves action. While visitors to the performance are encouraged to enter their favorite curves in a world map based on Google maps and Google Street view page. Anyone who makes, participates in a prize draw automatically.

Grand Prize is a weekend in an especially twisty region of in Germany, with hotel accommodation. The winner travels a route chosen in his own B12-equipped car. Sports activities await him on the edge of the track. “The dream curves action we give the performance m campaign an interactive component,” so Torsten Kusmanow. “We are looking forward to the feedback and look forward to the most beautiful curves of the world, where the suspension is carried to the limit and the vehicle can show in the truest sense of the word, what’s in it.” Links: about FORCE: the FORCE communications & media GmbH is a founded in 2003, owner-run communications agency with headquarters in Dusseldorf. The 18-member team realized goal-oriented, comprehensive measures in the disciplines of strategy, Internet, classical and PR for customers in all industries.

SachArgumenten

Tuesday, September 13th, 2016

A thoughtful selection of photographic material can even cause that the publication will be even more extensive. Convincing technical articles and application article of course should all press releases the potential user convince. But convincing arguments and spot. A technical article with up to 8,000 attacks can do here more than shorter text variants. Convince the user of technology with SachArgumenten is: what are the advantages of a solution? How does it work technically? Examples of application can help a good argument. The reader sees a problem that is similar to his and learns that the user with the special product has found a satisfactory solution, or the benefits in practice. That creates trust.

The right magazines attract good texts alone but unfortunately not enough. The success of a press text depends on the distribution. Should therefore press release distribution at best always individually for each topic be created appropriately. This is more expensive than the classic standard distribution. But only in this way can we prevent that editors with text supplied, that are irrelevant to their readers. An editor receives texts that don’t fit its target group, namely too often from a company there is a risk that he in the future generally unread promoted this company mails in the trash; even if the subject matter fits once.

Media relations professional small and medium-sized companies find most difficult access to the press. Writing by the editorial office in Stutensee (rbs) engineers are committed therefore to the task, to bridge the gap between industry and trade press by supporting companies from the field of process and automation technology during their press activities for over thirty years. The extensive product range include press releases and trade aufsaetze as well as application reports, reports and interviews as well as their professional marketing. With the trade press days (www.fachpressetage.de), the rbs has created another instrument for effective press work. As a meeting point for industry and trade press, this event takes place in the yearly offers companies from process – and automatisierungs – and building the ability to come at low cost for the participating companies with a large number of editors in direct contact. The risk of outsource multi-X who is making the first public relations, often shuns the risk. What if a press action is not successful? For articles, the editorial office in Stutensee, Germany (www.rbsonline.de) offers therefore a performance-based remuneration. We do not define as success, that enables us to describe the product of a customer in a journal article. A press release from our point of view is successful only if it was also published.