He does not have better marketing that the spreading mouth the mouth, the spreading through the individual satisfaction of each tourist. In set with the Plan of Education for the Tourism he must yourself be made the adequate implementations to the growth of the tourist activity, as to catalogue all the ways of lodging, bars and restaurants, as well as engaging proprietors and employees for the good development of the tourism and the good attendance to the public. Beyond stimulating the implantation of more tourist establishments in the city. Valley to remember that the city of necessary Borborema to have ways of lodging, restaurants, bank, that is, to have the minimum of tourist structure, that can take care of the necessities most basic of a tourist: room, feeding, security, locomotion, among others. To make the attractive improvements adjusted in the natural ones, as cleanness in the tracks, waterfalls, to implement tourist signallings. To work with these attractive ones preserving them of form sustentvel.' ' The development that it looks to satisfy the necessities of the current generation, without compromising the capacity of the future generations to satisfy its proper necessities, means to make possible that the people, now and in the future, reach a satisfactory level of social and economic development and accomplishment cultural human being and, making, at the same time, a reasonable use of the resources of the land and preserving the species and habitats naturais.' ' (Brundtland Report. Report elaborated for the World-wide Commission on Environment and Development, created in 1983, for the Assembly of United Nations). This definition appeared in the World-wide Commission on Environment and Development, created for United Nations arguing to consider ways to harmonize two objectives: the economic development and the ambient conservation; primordial points for the sustainable development of a locality. To be reached, the sustainable development depends on a planning and the recognition of that the natural resources are finite.