A thoughtful selection of photographic material can even cause that the publication will be even more extensive. Convincing technical articles and application article of course should all press releases the potential user convince. But convincing arguments and spot. A technical article with up to 8,000 attacks can do here more than shorter text variants. Convince the user of technology with SachArgumenten is: what are the advantages of a solution? How does it work technically? Examples of application can help a good argument. The reader sees a problem that is similar to his and learns that the user with the special product has found a satisfactory solution, or the benefits in practice. That creates trust.
The right magazines attract good texts alone but unfortunately not enough. The success of a press text depends on the distribution. Should therefore press release distribution at best always individually for each topic be created appropriately. This is more expensive than the classic standard distribution. But only in this way can we prevent that editors with text supplied, that are irrelevant to their readers. An editor receives texts that don’t fit its target group, namely too often from a company there is a risk that he in the future generally unread promoted this company mails in the trash; even if the subject matter fits once.
Media relations professional small and medium-sized companies find most difficult access to the press. Writing by the editorial office in Stutensee (rbs) engineers are committed therefore to the task, to bridge the gap between industry and trade press by supporting companies from the field of process and automation technology during their press activities for over thirty years. The extensive product range include press releases and trade aufsaetze as well as application reports, reports and interviews as well as their professional marketing. With the trade press days (www.fachpressetage.de), the rbs has created another instrument for effective press work. As a meeting point for industry and trade press, this event takes place in the yearly offers companies from process – and automatisierungs – and building the ability to come at low cost for the participating companies with a large number of editors in direct contact. The risk of outsource multi-X who is making the first public relations, often shuns the risk. What if a press action is not successful? For articles, the editorial office in Stutensee, Germany (www.rbsonline.de) offers therefore a performance-based remuneration. We do not define as success, that enables us to describe the product of a customer in a journal article. A press release from our point of view is successful only if it was also published.