Posts Tagged ‘adventure’

Consumer Research

Wednesday, December 11th, 2013

The study has been carried out by researchers of the Department of human psychology of the University of British Columbia (Canada) and published in Journal of Consumer Research. Its main aim was check, scientific and quantified, the influence they have on the power of a person the type of company and their attitude. The results have been surprising. The methodology used was to examine the behavior of 210 college students, who took a one film and made believe that interested in your opinion about the movie. They were always accompanied by a member of the research team which weighed 48 kilos. This, in some occasions came with its normal appearance (thin) and other (obviously, with different students) was filled with pillows, to pretend to be obese.

During the film, offered sweets to both, first to the collaborator, then to the student. Thus, for example, it could be verified that, when the contributor ate 30 candies and presented as it was (thin), the student took, on average, 10. More on an equal footing, but characterized of obese, only took 6. A very noticeable difference, as you can see. In general lines, found that the obese passenger incites to eat more.

But the most dangerous behavior is of the thin person who eats a lot, because we get the message unconscious of that, if she eats a lot and is thin, I can do it. On the contrary, the company of someone thin who eats little and well makes us eat just like he or she: sparingly and in a healthy way. But more interesting than the information itself that gives us this study is the fact that shows the great influence of certain facts which are perceived unconsciously. Because, in addition to the company and their attitude, also include many other factors: the environment (music, lighting), motivation, size of rations, packaging, advertising, availability of food, personal preferences, etc. Based on the above, many experts, as Brent McFerran, one of the directors of the study, advised reflect at lunchtime, to try to rationalize those factors that can make that we eat more, be aware of them and take into account our objectives and situation, in order to adapt our behavior to our real needs. This rationalization and annulment of those unconscious factors that make us eat more can be extended to multiple situations: from the already described to not let us influence by a slim companion that eats immoderate way, through advertising for a few snacks that makes us lift up front to television and go to the kitchen to pick up a bag of them, until a friendly company in a restaurant that makes us to prolong the food (and eating) more than is desirable. McFerran summarizes all of the above with a phrase: If we think before we do, we will be less prone to overeating.

Wireless Printers

Sunday, February 17th, 2013

Wireless printers are revolutionizing the workspaces of offices around the world, eliminating the need of connecting computers to a central printer with annoying and dangerous cables and subject the provision of office furniture to the location of the printers. New printers advanced technology allows most employees to utilize the same printer and can print in real time from laptops as smartphones and laptops. At first glance, the biggest benefit of wireless printers lies in cost reduction, since choosing a wireless printer a printer is not necessary for each employee. In addition, wireless printers are generally not more expensive than a standard printer, so the investment is more than convenient. Also reducing costs of cables and devices for connecting computers since Wi-Fi networks are now within the reach of everyone and can be encrypted for as secure as a wired network. But the benefits of wireless printers exceed the financial aspect, since They allow to design an Office more organized, neat and safer for all. The broad spectrum of the Wi-Fi printers of today allows you to locate the printer on the most convenient place, giving designers greater freedom for the interior design of workspaces. If you sculpted your wireless printer in the right place, you can up to be used by more than one floor of your Office.

If you have installed other wireless devices in your home or in your Office such as internet Wi-Fi, the wireless printer installation is almost similar and many come with an installation CD that make the process even easier. Make sure you write down your wireless network configuration when you indicated it may be essential in the future and considered setting up an encrypted password to prevent unauthorized users make use of the printer if it is within your reach. Wi-Fi printers deleted most of the problems of their relatives with cables, allowing the shared use of equipment with multiple users with all comfort. Once you have installed your wireless printing network, you can also add wireless functionality to existing printers that are compatible, connect them to the Wi-Fi network and allow to prolong the life of your office equipment. Original author and source of the article.