Specialist Market

As example, we have good part of the micron and small companies where the executives normally do not have knowledge or domain of the financial tools, marketing and development of people. The active strategy is that one where the organization possesss shy objectives, its development does not arrive to be accidental, but it is limited by the distrust of loss of market on the part of the leaders. They know some tools vacant, however, they do not use them in its fullness for comodismo or distrust to face the risks of the market or still not to call the attention the competitors. As example, we have some micron and small organizations, but also we find great organizations, as it was the case of the action of Spain in World War II. This passivity can be observed acting in the nature, in the animal world, as some birds and reptiles that obtain to pass unobserved for its predators. Important it is that this strategy can be adopted as a different form of survival of the organizations, since that does not have the desire to still participate of a movement of sped up growth or accompaniment of the global changes or, of the freehold of products or services in the market. We must also have conscience that in this type of strategy the search of new chances and nor of defense against the threats that constantly go up to around the organizations and nor so little of reaction to the market trends is not possible. It will have a constant convivncia with uncertainties in function of not being able to follow the faster ambient changes that occur each time, as much in the external environment as in the intern.

It will also not have the possibility of the development of a creative environment, much less innovative, since the freedom sufficiently is limited. The leaders must concentrate themselves in its auto-maintenance and the increase of the operational efficiencies. They also must, to improve its specialties since they will not be able to participate of great modifications. The leaderships must observe walked its intently, considering have attacked proper itself, since the organization is its proper competitor. So that the organization if keeps more alive for a drawn out period is necessary that some actions are carried through, such as: * Consequently to know deeply the products and/or services offered for the organization and increasing its specialization; * To become its decisions most agile possible, to run away from total inertia; * To try to improve each time more the integration of its functional body to prevent a sped up movement of disorganization. The strategy of the neutrality also demands the development of the negotiation capacity, for the case of a massive attack to the organization or of any significant change in the productive area.

To adopt the neutrality strategy is far from representing a model to be followed by having great limitation and rationality, and also presenting shy action, very common in the market. Although to present these limitations, its analysis is valid, better that not to adopt strategy some. _____________ Gilbert Gomes Guedes is bachelor in Business administration and Public (UniCEUB); Specialist in: Theories of the Administration (UniCEUB) and Administrao Pblica (FGV). Analyst of Systems (UnB). Master in Engineering of Produo (UFRGS). Professor and Coordinator of administration courses.

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