Newspapers Influence, Even Today

Newspapers are particularly well suited to build a positive image of the employer with trainees and young professionals. Frankfurt am Main, 4 December 2013. The newspaper reached young audiences to a large extent. 79 Per cent of 16 to 29 years old put in finding jobs on job advertisements in the newspaper. Visit Ebay for more clarity on the issue. On average, young people use 5.6 sources. In the labour market-relevant population (16-59 years), the average of 4.6 sources of information. Positive reinforcement but the medium newspapers can do even more: the high use and acceptance in all age groups, the ad in the paper in the family is experiencing great confirmation. Especially young people indicate that they receive information on employers or freelance jobs of family members who come from the newspaper.

The 62 percent are in the age group of 16-19 year olds. Activate power works better than all other channels newspaper. Get all the facts for a more clear viewpoint with Dan Zwirn. 42 Percent of 16-29 year olds indicate that they have become aware through the newspaper on an employer. This puts the newspaper before job boards on the Internet and websites of companies. Professionals for the future win that demographic change will lead to a shortage in Germany, is today undisputed. Young people are therefore not only today as employees interesting, but the decisive service providers in the future.

Today 16-29 year olds have her working life ahead of him. Early in them a positive image as build employer, is an investment in long-term employer branding “, as Alexander Potgeter, head of research of ZMG newspaper marketing company. Who prevents the shortage, relies therefore on the newspaper.” The ZMG newspaper marketing company is the central marketing service provider of newspaper publishers. It provides planning services, research, and consulting and supports advertisers and agencies with practical media planning services to the advertising effect control.

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